A Collaboration for a Cause: Introducing the “Puffin with Purpose”

Brownstone is thrilled to introduce a heartwarming collaboration with Simply Chickie, a 100% organic cotton kids’ clothing brand. Together, we’ve created the “Puffin with Purpose” line, a tribute to the power of creating new life, even in the face of immense challenges.

Simply Chickie’s founder, Gwen Gardner, started the brand after a life-changing experience—being diagnosed with breast cancer the same week she found out she was pregnant. Her journey led her to create clothing that is pure, organic, and safe for babies and children. This collaboration furthers Gwen’s mission while supporting families who rely on surrogacy to achieve their dream of parenthood. The “Puffin with Purpose” collection honors the critical role surrogates play in building families, including for those who cannot carry a pregnancy because of cancer treatment.

Puffins, known for their careful planning and dedication to their families, symbolize the teamwork and deep bonds that define surrogacy. Just as puffins work together to create new life, surrogates and intended parents embark on a shared journey guided by love and a mutual goal of growing their families.

The “Puffin with Purpose” collection includes short and long-sleeve baby rompers, short-sleeve shirts up to size 6T, baby hats, and a blanket.

Every Purchase in October Helps Build Families

Did you know that more than one-third of breast cancer survivors experience permanent infertility due to their life-saving treatment? For some, surrogacy provides the best path to parenthood.

During October, every purchase will benefit our partner, A Chance for Life, a nonprofit that funds a full surrogacy journey ($150,000) for a young breast cancer survivor. Brownstone is proud to support the organization by serving as its official match partner.

Purchase from the “Puffin with Purpose” collection here. Use code PUFFIN20 for 20% off your purchase.

Want to be “In This” with us?

We hope you’re inspired to purchase, support, and share the meaning behind this adorable collection. 

As we celebrate the incredible gift surrogates provide, it’s important to recognize that the need for surrogates has never been greater. Fewer than 5% of women who apply to be surrogates meet the criteria, leaving many intended parents waiting over a year, which adds to their emotional and financial strain.

If you or someone you know would make an amazing surrogate, explore our website to learn how you can help make the dream of parenthood a reality. Start by taking a quick eligibility quiz here.

Together, let’s show the world that we are truly “In this Together.”

#SurrogacyIsLove #PuffinWithPurpose